Nothing brings out energy more than a collaboration: Of people, of ideas, of industries, and finally, of brands! And of course, no less could be said of our Resene Launch event of early June. The Resene and FF teams worked hard to make sure the exclusive event in Rushcutters Bay was an absolute delight for everyone involved.
Picture this: Cutting edge decor, an equable and decadent atmosphere, and the 130 great minds of modern Sydney Design and Architecture, all contained within the glorious Machiavelli – a historic Tyre factory refurbished expertly (with Resene paints of course!). You can imagine just how glowing this space was, and how glowing we were! This was the perfect backdrop to represent a flourishing partnership.
Insight of attendees was highly valued, and the presence of “who’s-who” in the Sydney Design and Architect scene was both enlightening and encouraging, especially with also those of large commercial players such as Lendlease and Westfield.
Also present were the editors for Real Living and Grand Designs, who are really keen to do pieces about how we have managed to synthesise different aspects of interior architecture design – paints and window furnishings – and how we have come together to create something truly valuable for consumers (and designers) looking for more than just a product.
The reception is overwhelmingly good – with consumers, with designers, with industry and with Sydney; everybody wants to know what the Family will do next! The icing on the cake of course is Maurice Kain’s Brooklyn (which you can read about here) and the many more products to come.
In the end, even without the event, the possibilities of utilising these ranges together is endless. Together, our opportunities will skyrocket.
Thanks again to everyone who attended and helped make this event a success,
Brace yourselves for our next upcoming launch!